FALLING SOLDIERS | HORIZONTAL AD
CHRISTMAS SPECTACULAR - PUBLIC ADS
| RPM
It's the most wonderful time of the year! The world-famous Radio City Christmas Spectacular returned for the 2018 season, and I was commissioned to bring life to via the magic of animation to a series of cinemagraph-style ads featuring rich, illustrative vignettes of "The World of Christmas", all designed by the immensely talented MSG design team. Anyone who lives in NYC knows that when the Radio City Christmas Spectacular comes ‘round, the promotional fanfare is ubiquitous and these animated ads were found in major thoroughfares in the 2018 winter season, including Times Square building screens, bus stops, LinkNYC kiosks, and taxi cabs tops to name a few within Manhattan and the commuter routes along the NJTransit.
ANIMATION Ian S. Foster
DESIGN MSG Design Team
MIRACLE ON EVERY-ETH STREET
These graphics were created with modularity in mind as they were set to exist in all manner of frameworks and spaces, with the crown jewel being vertical screens alongside buildings in Times Square. Due to this cropping, the World of Christmas campaign was strategically designed to reveal new areas and secrets waiting to be discovered, in the hopes that audiences may find a detail they missed in other configurations of the same ad, generating awareness and mayhaps even a smidgen of delight amongst the most bah-humbugiest of Scrooges scurrying about doing their last minute holiday shopping beneath the din of competing Christmas city lights!
Can YOU guess who’s coming to town in the vertical version of this ad? Ho ho ho!
I wouldn’t wait for my parents to drag me on a sled to that mountain of presents!
No smart remarks here, this one is just magical!