KPOP: THE MUSICAL - Premiere TV Spot
KPOP: THE MUSICAL | SPOTCO
It’s a global phenomenon! I designed, animated, and edited this promotional trailer for the debut of the controversial Broadway show KPop: The Musical. The goal was to channel the fun, highly kinetic energy and visual identity of K-pop performances and related media in a way genre fans would find appealing enough to see the show, while also being accessible to more traditional Broadway/theater enthusiasts. The show unfortunately didn’t have a long run, but these promos were a lot of fun to create!
MOTION DESIGN Ian S. Foster
KEYART Spotco Design Team
SHOWTIME!
The TV spot below was created to promote the show after the previews phase emphasizing show footage from the show to highlight the concert-like energy of the performances with the typographic design and animation completing the stage visuals.
KPop - Post Open TV Spot