VOLVO - TARGETED DIGITAL ADS
| INNOVID (SPEC)
I designed and animated these sample end cards (beginning at 0:30) for an innovative ad tech firm that specializes in targeted digital advertising for leading brands of which Volvo is one of many.
Their competitive focus is on producing targeted ad messaging with the seamless integration of pre-established broadcast commercials in order to convey a sense of brand continuity across media platforms and provide consumers with a kinetic experience beyond the conventional static/limited animation end cards in this arena that often look and feel like a disconnected afterthought.
DESIGN + ANIMATION + ANIMATION Ian S. Foster